Overview

Jupiter specializes in shampoo and scalp supplements designed to eliminate dandruff and promote scalp health. Their products are vegan, cruelty-free, paraben-free, and safe for all hair types.

Challenge

Despite strong brand loyalty, Jupiter needed to accelerate new customer acquisition while maintaining engagement with existing subscribers. The challenge was to develop high-converting paid social ads and landing pages that would attract first-time buyers. Additionally, identifying the most effective promotional strategies was crucial for increasing conversions.

Solution

I partnered with a strategist to design a paid social and landing page campaign focused on new customer acquisition, leveraging performance insights and copy to craft compelling offers and optimize creative assets. Key initiatives included:

• Promotional strategies such as trial/sample packs, free gifts, and product bundles to drive conversions.

• Before-and-after storytelling, which proved highly effective in showcasing the visible impact of Jupiter’s products, significantly boosting engagement and sales of the Flake-Free Duo and trial packs.

• User-Generated Content (UGC) to build trust and social proof, featuring real customers highlighting the effectiveness, quality, scent, and safety of Jupiter’s products.

I worked to create a cohesive creative system across paid social and landing pages with:

• Clear, benefit-led layouts that prioritized product results and ease of understanding

• Strong visual hierarchy to guide attention quickly within fast-scrolling environments

• Integration of UGC and testimonial-driven content to reinforce credibility

• Flexible templates that could support different offers, formats, and product combinations

By continuously refining creative based on data-driven insights and A/B testing, we successfully expanded Jupiter’s customer base while retaining loyal subscribers and maximizing return on ad spend.