Overview

Bearaby is a wellness-focused brand that redefines sleep and relaxation with its innovative, sustainable, and stylish weighted blankets. Made from eco-friendly materials like organic cotton, eucalyptus fibers, and recycled yarns, Bearaby seamlessly blends comfort, functionality, and environmental responsibility, positioning itself as both a wellness essential and a design-forward brand.

I worked across paid social and landing pages to help define how the brand communicated both its wellness benefits and its elevated, design-led identity.

Challenge

Bearaby needed to increase brand awareness while effectively communicating both the health benefits and sustainable qualities of its weighted blankets. With new product launches, including the Warmables line, the challenge was creating work that could both introduce new products and reinforce the brand’s broader identity that resonated with its wellness-conscious audience.

Solution

I collaborated with the strategy team to design paid social ads and landing pages that centered around comfort you can see—making the product’s benefits feel immediate through texture, form, and environment.

The goal was to balance function and feeling, highlighting both how the product works and how it fits into a lifestyle with:

• Benefit-led messaging to clearly communicate wellness and material advantages

• Lifestyle-driven storytelling to emphasize texture, softness, personal use, and home integration

• Product-focused simplicity, allowing the form and material of the blankets to stand out

• Launch-specific visual moments, giving new products their own presence while staying within the brand system

Product and lifestyle visuals worked together to show both use and atmosphere, while flexible paid social templates allowed the system to adapt across core campaigns and new launches.