Overview

True Botanicals creates high-quality skincare products and serums made with pure, plant-based ingredients that are both gentle on the skin and clinically proven to deliver real results. Their formulations go beyond skincare—they transform routines into a luxurious, aromatherapeutic experience while promoting visible skin health improvements.

I worked across paid social and email to help define how the brand balanced two key aspects of its identity: clinical efficacy and a premium, sensorial experience.

Challenge

True Botanicals wanted to increase brand awareness and emphasize the effectiveness and luxury appeal of their products. In the competitive skincare market, customers seek proof of efficacy before making a purchase, requiring a strategy that showcased both clinical validation and real user results to build trust and drive conversions.

Solution

I helped shape a creative direction centered around proof meets luxury experience—bringing together clinical validation and storytelling. The goal was to make results feel both credible and desirable, balancing science with emotion.

Main directions included:

• Clinical findings and product statistics to provide data-driven reassurance about product efficacy.

• Customer testimonials and real results to build social proof and establish trust with potential buyers.

• Elevated visual language that maintained a sense of luxury and ritual

My design approach balanced clarity with atmosphere, ensuring the work felt both informative and elevated/luxurious. I used high-end product and lifestyle imagery to create a personal, luxury aesthetic, and strong visual hierarchy so clinical claims and results stood out without overwhelming the ads.

Leveraging A/B testing insights, we saw that ads featuring clinical data and real user transformations outperformed other creatives. By focusing on science-backed benefits, authentic storytelling, and a premium brand experience, we successfully increased brand awareness and positioned True Botanicals as a leader in high-performance, luxury skincare.